So you want to build a rocket ship? 🚀

I am NOT the right guy for you...

For better or worse, we like to draw analogies between businesses and rocket ships an awful lot. In most cases, having a business take off like a rocket is considered the pique of success.

But here's the thing.

Have you ever spoken with the leader of a company that's built like a rocket ship?

They're doing amazing things. But they're also stressed out, burnt out, and spending all their time in their business.

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Why I Started BE Lean

New Years is always a special time for BE Lean because it not only marks the beginning of a new year, but it also marks the anniversary of when I started the company.

And this year, BE Lean hit its six year mark! 🎉

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Brad Eisenberg
The most common question I get

A couple of weeks ago, I was speaking to a networking contact when he said, "So Brad, So you're the scalability guy. How do you scale your business when it's just you?"

It wasn't just him. I get asked this question constantly.

I responded, "Well it's true that I help my clients scale their business, but what my clients want isn't necessarily the same as what I want."

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Do we expect too much from politicians?

It's election season! 

If you live in Maryland, early voting is open, and you have until July 19th to cast your vote in the primary.

But I didn't write this talk politics. Yes, you should vote. But in deciding who I want to vote for this year, I realized something.

I was expecting too much.

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Brad Eisenberg
Happy Pride Month!

How entrepreneurship gave me the confidence to be me

Nobody told me growing up that I needed to get straight A’s and a college degree.

Nobody told me that I needed to get a stable, well-paying job and climb the corporate ladder.

Nobody told me that I needed to find a nice girl, settle down, and start a family. (Ok maybe my Jewish grandmother did, but let’s roll with it).

But in upper-middle class suburbia where I grew up, when the dominant thing you see around you is one kind of path, you think that’s the path you’re supposed to follow too.

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Why you should treat your employees like inventory

Have you ever had that suffocating feeling that the more your business grows, the further behind you fall?

Or maybe you’ve been burnt out one too many times, and you’re afraid to press on the gas pedal for fear that everything will fall apart if you’re not careful.

I’ve been hearing this kind of thing a lot from people lately. Business is booming, or they see opportunity ahead, and yet they find themselves unsure of how to manage it all.

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Don't Be Like Lucy

How to scale your business by fixing the weakest link first

Recently, on a sunny Saturday afternoon, I was browsing Hulu when a flash of red hair and bright lips caught my eye. It was a timeless masterpiece and one of the most well-known shows of classic TV - an episode of I Love Lucy titled The Chocolate Factory.

Have you seen it?

In the episode, Lucy and Ethel are hired to work on the assembly line of a chocolate factory. Their task is simple - pick up each piece of chocolate that comes down the conveyor belt, wrap it, and place it back on the belt.

Sounds easy, right?

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All Things Are Created Twice

How to improve your creation process so that you can actually attain your vision

“All things are created twice. There’s a mental or first creation, and a physical or second creation to all things.” - Stephen Covey

Stephen Covey’s book, The 7 Habits of Highly Effective People, has had a profound impact on me throughout my adult life. I always seem to be reminded of Covey’s wisdom and lessons at precisely the right times. And it’s particularly during this time of year that I’m reminded of one of those lessons - that all things are created twice.

I’m reminded of that lesson because it was during this time five years ago that I went through a pretty big turning point in my career. One that started with the sudden and devastating closure of my last business, but ultimately led to the creation of BE Lean.

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How I stopped selling and made more money

In 2011, the company I was working at was at the brink of bankruptcy. I didn’t know it at the time, but we were just one payroll away from having to close our doors.

A year later, we not only survived, but had earned over $5M and expanded our team by 5x.

As incredible as that turn of fate was, I’m not here to tell you about how we turned things around and went from near failure to unequivocal success. I’m here to tell you about what came next.

Just two years after our meteoric rise, our profits had vanished entirely, we were forced to lay off half of our staff, and we were on life support - again.

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Why Businesses Aren't Like Roller Coasters

Coming home from Cedar Point in Sandusky, Ohio, I was in sheer bliss.

I had just fulfilled a lifelong dream of going to the roller coaster capital of the world.

As the towering masses of steel shrank into the flat horizon of the Ohio landscape, I could still feel the ups, downs, twists, and turns. I closed my eyes wanting to hang on to the feeling as long as I could.

That feeling.

The feeling you get after riding a roller coaster is why they’re so often compared to the journey of entrepreneurship. The highs and lows. The intensity of the ride.

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How to Automatically Track Your LinkedIn Activities

It’s Tuesday morning at 8:30am and I’ve just posted on LinkedIn.

In what’s become a weekly routine, I go to the menu at the top right of my screen and pull up my history of posts and activities. It’s the posts I’m after.

As I scroll through the list, I jot down the most up to date number of views, likes, and comments for each post in a spreadsheet I use to keep track. I calculate my engagement rate too, a tip I picked up from a client of mine that runs an influencer marketing agency. I repeat this process each and every week, often having to update my numbers for the same posts over and over again as they continue to garner engagement.

Is there anything more mind numbing and tedious?!

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Sometimes you have to smell your own feet

Six months ago, I set out to create an assessment tool in order to gain some insights that could help me help more businesses. I wanted to see what businesses were (and weren't) measuring, how they viewed the importance of process in their business, and how they made decisions about what to work on and improve.

Recently, I sat down to take a look at what the past six months of data showed. I was curious if there would be a pattern or narrative that emerged that would tell me something about how business owners grow and operate their businesses.

There was. And surprisingly enough, the pattern emerged in the first five questions…

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Shopping for Business Software Sucks

Here’s how to do it the right way

Imagine this.

You walk into a grocery store on a mission to hunt for a better breakfast. You’re looking for something healthy, affordable, and substantial enough to keep you going through your morning Zoom meetings.

But in this grocery store, every brand name is foreign to you. It’s like you’re grocery shopping for the very first time.

As you walk down the breakfast aisle, you’re overwhelmed by the dizzying array of options stacked on either side of you. There’s granola and grits. Muffins and muesli. Jams, jellies, and marmalades (what’s even the difference?). And more than two dozen peanut butters that come in every variety imaginable.

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Three ways to look beyond ROI and make better decisions

“How is the guy who is all about systems and data looking at this decision on the basis of whether it will be fun?”

I was recently chatting with a colleague when she asked me this question about a meeting we had with a fellow operations consultant. The three of us were batting around the idea of collaborating together on a podcast or some other way to jointly promote our services.

I let out a small chuckle. Her question caught me by surprise. For a moment, I too was surprised by the words that had come out of my mouth. Was I really assessing the potential of a new marketing strategy through a lens of enjoyment rather than some calculus of return on investment?

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When that "oh sh*t moment" turns into the highlight of your week

“Hi Brad,

This is Andrew from the Workato Customer Success Team. We wanted to inform you that your currently active automations may be hugely impacted due to an update on the Google Sheets API which will occur in January. To avoid huge disruptions, you will need to implement workarounds in your automations. Can we schedule a call to discuss?”

This was how my morning started last Thursday…

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Creating Genuine Connections in a Virtual World

It’s been so easy over these past nine months to fall into the monotony of everyday life. I once took for granted how the ability to meet someone for coffee or go to an event breaks up the work week and puts you in a different state of mind.

So when I had the opportunity earlier this week to be on a podcast, the experience refreshed me and gave me an energy that’s lasted all week. It’s what got me out of bed this morning excited to share it with you!

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