In 2011, the company I was working at was at the brink of bankruptcy. I didn’t know it at the time, but we were just one payroll away from having to close our doors.
A year later, we not only survived, but had earned over $5M and expanded our team by 5x.
As incredible as that turn of fate was, I’m not here to tell you about how we turned things around and went from near failure to unequivocal success. I’m here to tell you about what came next.
Just two years after our meteoric rise, our profits had vanished entirely, we were forced to lay off half of our staff, and we were on life support - again.
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