Posts tagged Profitability
How I stopped selling and made more money

In 2011, the company I was working at was at the brink of bankruptcy. I didn’t know it at the time, but we were just one payroll away from having to close our doors.

A year later, we not only survived, but had earned over $5M and expanded our team by 5x.

As incredible as that turn of fate was, I’m not here to tell you about how we turned things around and went from near failure to unequivocal success. I’m here to tell you about what came next.

Just two years after our meteoric rise, our profits had vanished entirely, we were forced to lay off half of our staff, and we were on life support - again.

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Purpose and Profit

Let’s move the conversation beyond compromise

In early 2014, my last company, greeNEWit, was in crisis.

We had just lost our most lucrative contract implementing one of Baltimore Gas and Electric’s largest energy efficiency programs. It was worth over $1 Million.

Layoffs were inevitable. We had to part with nearly half of our staff to survive.

Nobody felt less secure than Josh Massey and Gabe Bustos, Co-Directors of greeNEWit’s OUR Schools Program. OUR Schools was a social program that supported greeNEWit’s mission by teaching Maryland elementary students the importance of sustainability and the environment in an exciting assembly style presentation.

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