Posts tagged energy
Beating Imposter Syndrome
Beating Imposter Syndrome

By revisiting the worst week of my career

It was 8pm on December 12, 2016. After three hours of tense back and forth discussion, we had just decided to fold our company. Just five days later, December 16th, was greeNEWit’s last day in business.

I’ve thought a lot about this moment in the time that’s passed since. The failure of greeNEWit after nine years in business is what motivated me to start my own company, BE Lean. I’ve been driven by the desire to prevent other businesses from ending with the same fate. To help others achieve what greeNEWit never could: a sustainable business model.

And while greeNEWit’s failure inspired me to start my company, it’s also held me back. If I’m brutally honest, since the moment I started BE Lean, I haven’t been able to shake the imposter syndrome whispering in my ear, “If you couldn’t make greeNEWit succeed, what makes you think you can help others succeed?”

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Brad EisenbergEntrepreneurship, energy, efficiency, Startups, Failure, Limiting Beliefs
How We Should Have Done It
How We Should Have Done It

Two energy startups. One succeeded. One Failed. This is what I learned.

I recently got to know Zack Moore and Shannon Sentman of Sol Vista in their office around the block from me in the Silver Spring Innovation Center (SSIC). As they told me their story, I was struck by how uncannily similar it was to my last company, greeNEWit.

Both companies started with the same vision of unlocking the potential trapped inside of buildings in the form of energy costs. Both raised capital to develop software products. Both faced similar setbacks and market challenges.

Yet ten years later, Sol Vista is a market leader with a bright future while greeNEWit closed its doors days shy of its ninth year in business.

I couldn’t help but walk away from my time spent with the Sol Vista guys wondering, what could we have done differently…?

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Brad Eisenbergefficiency, energy, lean, Entrepreneurship