Beating Imposter Syndrome

By revisiting the worst week of my career

It was 8pm on December 12, 2016. After three hours of tense back and forth discussion, we had just decided to fold our company. Just five days later, December 16th, was greeNEWit’s last day in business.

I’ve thought a lot about this moment in the time that’s passed since. The failure of greeNEWit after nine years in business is what motivated me to start my own company, BE Lean. I’ve been driven by the desire to prevent other businesses from ending with the same fate. To help others achieve what greeNEWit never could: a sustainable business model.

And while greeNEWit’s failure inspired me to start my company, it’s also held me back. If I’m brutally honest, since the moment I started BE Lean, I haven’t been able to shake the imposter syndrome whispering in my ear, “If you couldn’t make greeNEWit succeed, what makes you think you can help others succeed?”

Brad EisenbergSeptember 9, 2020Entrepreneurship, energy, efficiency, Startups, Failure, Limiting Beliefs

Is the Entrepreneurial Dream Wasting Millennial Talent?

America has a love affair with entrepreneurs. We idealize successful icons like Steve Jobs, Bill Gates, and Elon Musk, and we tune in to shows like Shark Tank and The Profit to watch people just like us try to achieve their own success. It’s not hard to see why. Entrepreneurship represents the very essence of the American dream. Entrepreneurs are literally able to take their dreams and turn them into reality. But is this vision of entrepreneurship an accurate representation, or is it simply the picture we want to see?

Brad EisenbergMay 26, 2017Entrepreneurship, Millennials, Startups, Failure, Coworking Space

Entrepreneurship In Real Life

To me, running my business is more than a 9 to 5. It's a way for me to lean into purpose, help people turn their ideas into reality, and to learn more about myself and the world.

Join me as I share stories, tips, and strategies I've learned along my entrepreneurship journey, and from the amazing small business owners I get to call my clients and peers.

By revisiting the worst week of my career

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Entrepreneurship In Real Life

To me, running my business is more than a 9 to 5. It's a way for me to lean into purpose, help people turn their ideas into reality, and to learn more about myself and the world.

Join me as I share stories, tips, and strategies I've learned along my entrepreneurship journey, and from the amazing small business owners I get to call my clients and peers.

By revisiting the worst week of my career