Posts tagged Case Study
I spent months creating a new free offer. Here’s what I learned.
I spent months creating a new free offer. Here’s what I learned.

At the beginning of this year, I set a goal for myself that I wanted to share the knowledge and methodology behind my work with more people. I’ve seen how Lean has transformed the businesses I’ve worked with, and I want others to be able to achieve the same. So over the past few months, I’ve been working to make that happen.

I’m thrilled to have recently released the BE Lean Assessment - a free tool to give business owners expert insight into whether they have the systems, structure, and culture in place to achieve sustainable growth.

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Brad Eisenberglean, Entrepreneurship, Startups, Case Study
What is Lean?
What is Lean?

Lean means a lot of things to a lot of people. To some, “running lean” means cost cutting to the bare minimum. To others, Lean Manufacturing is all about reducing waste without sacrificing quality or productivity. In the world of entrepreneurship, the Lean Startup methodology offers an approach to building business through practices of experimentation, iterative development, and validated learning.

To me, the most important principle of lean is this:

Focus the precious time and resources you have on the right things, and don’t waste or invest new resources on the wrong things.

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Brad EisenbergLean, Case Study, Entrepreneurship, Systems Thinking
The Importance of Actionable Metrics
The Importance of Actionable Metrics

In an era defined by big data, metrics have too often become overused and misunderstood. There’s a desire among many business leaders to collect every piece of data that they possibly can about their business to arm them with information that can give them a leg up.

Then again, just as often there are those who feel overwhelmed by the very notion of data and instead look at simple markers like revenue, production, or even instinct to tell them how the business is doing.

Either way, the result can be detrimental. Too much information can leave you swimming in a sea of dirty or segregated data, not being able to see the forest through the trees. Too little and there’s a complete lack of visibility between your top and bottom lines, leaving you charging full steam ahead not knowing where you’re headed.

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Brad EisenbergLean, Metrics, Case Study
Fix the Weakest Link First
Fix the Weakest Link First

With an understanding of the business model and our most important markers of progress, the fun can begin! It’s time to dig in and figure out how to move the business forward.

So where do we start? We start with the weakest link.

Think of your customer life cycle and operating model not a one giant process, but rather as a system of interconnected processes. A series of links in one chain. If you apply stress to a chain, the entire chain won’t fall apart. It will always break in one place - the weakest link. Trying to strengthen all the links at once or reinforcing former weakest links is the very definition of waste.

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Brad EisenbergLean, Case Study